Market dynamics have accelerated digital transformation in financial services. Now businesses are focusing on operational efficiency, customer experience and innovation. Join us for a look at how companies are transforming their customer-facing infrastructure to be “digital first” with a clear goal of enhancing customer experience, fostering innovation and reducing costs.
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SPEAKERS
Mark Horne is the Chief Marketing Officer at Pindrop. He is a holistic marketing executive with a proven career record of driving strategic development and operational execution of transformational, customer-centric initiatives that impact and support organizations’ mission and growth objectives. He has led high-performing organizations across the B2B cloud, software, and technology landscape. He has a comprehensive background in creating and spearheading strategies and programs that drive marketing planning strategy, brand awareness, customer demand, and revenue growth. Mark has a B.S. in Marketing and Entrepreneurship at Northeastern University in Boston, an MBA from Georgia State, and is an Executive Scholar at Kellogg School of Management.
Oliwia is a vice president and research director in Forrester’s financial services practice. She leads a team of analysts focused on the impact of technology on customer behaviors and expectations and financial firms’ business models. Her personal area of coverage includes digital disruption and digital innovation in financial services, including fintech and insurtech startups. She helps digital leaders respond to these challenges and adapt their companies for the digital age. During her five years with Forrester, she has worked with numerous clients to develop their business and innovation strategies.
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