Fraud prevention is more about matching voice prints, anti-spoofing, or asking a certain number of questions - true fraud prevention requires a masterful understanding of how fraudsters operate throughout the entire organization, not just the online channel or a call center.
While most organizations are monitoring online activities, websites, mobile app usage, they often fail to actively monitor every channel that bad actors use today. Without inclusion beyond a single channel, a single department, single factor, fraud will always find a way to reach beyond these silos. Learn from Pindrop’s experts on fraud prevention methodology, how and where to leverage AI, and where some of the biggest gaps in fraud prevention strategy reside.
Mark Horne is the Chief Marketing Officer at Pindrop. He is a holistic marketing executive with a proven career record of driving strategic development and operational execution of transformational, customer-centric initiatives that impact and support organizations’ mission and growth objectives. He has led high-performing organizations across the B2B cloud, software, and technology landscape.