Whether it’s trying to remember a ‘memorable phrase’ or waiting for a ‘One Time Password’ to arrive, every consumer is familiar with authentication.

A clunky authentication process is bad for both customer and advisor, and it’s bad for business as well. Recognizing the need for adopting new authentication processes using passive technology powered by artificial intelligence (AI) and machine learning (ML) will be a vital next step for organizations looking to provide a personalized experience for their customers whilst protecting their security and privacy.